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WHY DO MALIBU OWNERS CHOOSE MALIBU?

It’s no secret that Malibu and Axis boats are the luxury ski and wake boats of choice for the large majority of Australian and New Zealand water tow sports enthusiasts.

We recently reached out to our Malibu and Axis family asking for feedback about their purchase and ownership experience. We asked them why they chose Malibu/Axis, what was important to them when deciding which ski or wake boat to purchase, and about the quality of their purchase and ownership experience.

WHY MALIBU AND AXIS?

When we asked current owners why they chose Malibu and Axis boats for their family, they told us it was because:

  1. ‘It’s a quality product’

  2. ‘Malibu’s have an excellent reputation’, and

  3. ‘It’s a value for money purchase’

They also told us they choose Malibu and Axis because:

  • ‘They’re Australian built’

  • ‘Our previous experience with the product has always been good’

  • ‘The performance is second to none’

MOST IMPORTANT PURCHASE CONSIDERATIONS

For those currently in the process of researching purchase of a new ski or wake boat, you may be interested to know what our owners told us was most important to them when it came to choosing their boat. According to our owners (and there are a lot of them), the most important factors influencing their purchase decisions were:

  • Responsiveness of aftersales service

  • The quality of relationship/experience with their dealer

  • The quality of upholstery and interior finish, and

  • Parts stocked locally in Australia

So in a nutshell it’s all about quality, local, support.

And it’s because of the local support from our network of specialists, combined with the high quality of our Australian handcrafted product, that an astounding 95% of Malibu and Axis owners say they are likely to buy Malibu and Axis again.

95% of Malibu and Axis owners say they’re
likely to buy Malibu and Axis again

OWNER COMMENTS

Here’s just a small sample of comments from our owners:

“We have had 3 new Malibu’s in the last 5 years and have loved them. We have always enjoyed the comforts that Malibu has offered and the service that is provided has been top notch” (NSW owner)

“Main reason to buy Malibu was quality, finish and appointments” (WA owner)

“Many years of quality time on the water in our Malibu boats. Never been let down” (NSW owner)

“After sale support from dealership was excellent, followed up with issues till resolution was met. Can’t falter their desire for us to have the best customer experience.” (SA owner)

“The support and professionalism of your dealer’s warranty and servicing processes are a major factor in staying with Malibu” (VIC owner)

‘Quality and that it was made in Australia, which helps with getting parts easily as well’ (QLD owner)

‘After owning 4 malibu boats we would be extremely likely to continue purchasing. Local manufacturing, local dealer network and support and high-quality finished boats are the main reasons for continued purchases’ (SA owner)